To encash on the long Independence Day weekend, over a dozen films hit the big screens last Friday. Of them, Puri Jagannadh’s Double Ismart and Ravi Teja’s Mr Bachchan are the big releases in Telugu.
Upon release, they’ve faced a mixed-to-negative reception before eventually bombing at the ticket window. Both these commercial potboilers are huge disasters at the box office. On the other hand, AAY, a small-budgeted romantic comedy film, is posting good numbers day after day.
After posting good numbers in its first three days of theatrical run, AAY outperformed the biggies Double Ismart and Mr. Bachchan. Yes, the film’s 1st Sunday gross is bigger than the other two films combined. The audiences have once again made it clear that it’s the content that matters and not the star power. Starring Narne Nithin in the lead role, AAY is directed by K. Anji Babu.